Forget the warm and fuzzy stuff. You’ve got targets to hit and new reps who need to be productive, fast. If you’re waiting 3 months to see if someone can sell, you’re wasting time — and pipeline.
This guide breaks down a high-velocity ramp process that works. No fluff. Just execution.
Week 1: Foundation + Exposure
Objective: Build baseline knowledge, start repping the motion.
What to do:
- Daily product deep dives (30-min max)
- Shadow 3–5 real sales calls (with frameworks for what to listen for)
- Learn your ICP cold: pain points, triggers, and outcomes
- Role-play outbound messaging and cold openers
Key check-in:
âś” Can they explain your product’s “why” in under 60 seconds — like a human?
Week 2: Start Reaching Out
Objective: Move from learning → doing.
What to do:
- Write and send real cold emails (based on proven frameworks)
- Practice objection handling daily (recorded or in pairs)
- Start setting their own meetings
- Run internal mock discovery calls (record, review, repeat)
Key check-in:
âś” Can they handle a live prospect objection without freezing?
Week 3: Live Fire
Objective: Get in the arena — feedback in real time.
What to do:
- Book and run real discovery calls
- Start lightly managing their own pipeline (even if it’s small)
- Log every call, send recaps, and share learnings
- Have manager/coach review at least 2 calls with them
Key check-in:
âś” Can they lead a discovery call without hand-holding?
Week 4: Pressure Test
Objective: Build consistency + confidence under pressure.
What to do:
- Own top-of-funnel (email, LinkedIn, calls)
- Start moving deals to next steps with minimal help
- Share weekly insights (what’s working, what’s not)
- Hit a mini activity or output quota
Key check-in:
âś” Are they coachable, consistent, and closing calendar time?
Ramping Checklist: 5 Green Flags You’re On Track
- They ask good questions — Curious reps ramp faster than know-it-alls.
- They do the reps — Practice calls, emails, objection handling. Every day.
- They adapt — You don’t have to repeat feedback twice.
- They hit early targets — Meetings, calls, output. Momentum is everything.
- They show signs of confidence — Ownership > permission-seeking.
🚫 Don’t Make These Mistakes
- Waiting too long to let them talk to prospects – They won’t “feel ready.” Ever.
- Assuming shadowing = learning – Active > passive. Role-play > watch.
- Overloading onboarding – Simpler is faster. Get them to do the job.
- Only training product knowledge – Train talk tracks, pain recognition, process.
- Not tracking early indicators – Time-to-first-meeting is the new north star.
Final Word: Ramping Is a Revenue Strategy
If ramping feels like “HR’s thing,” you’re already behind.
Your ability to scale revenue = your ability to ramp reps fast and well.
Build the playbook. Track the progress. Coach like it matters.
Because it does.