“The days of just grinding through cold calls without a feedback loop are gone. With Synaply, we’re learning from every interaction — and using that to outwork and outsmart the competition.”
— Tim Efthimiou, VP of Sales, MFS Property Services
MFS Property Services has built its name on reliability — serving commercial and multi-residential clients with year-round property maintenance across Ontario. But in a highly competitive market, reputation isn’t enough. Growth depends on one thing: the ability to build trust and win new business through direct outreach.
The Challenge: High-Volume Outreach, Low Knowledge Transfer
MFS’s sales team relies on outbound — calls, in-person visits, and emails — to reach property managers and secure new contracts. But like many traditional sales orgs, valuable insights were locked in silos. Reps faced common objections, shifting buyer needs, and regional nuances — yet there was no streamlined way to capture and share this knowledge.
Leadership lacked real visibility into what messaging was landing, what wasn’t, and where deals were stalling. Sales meetings were focused on numbers, not narratives. Coaching was reactive. And newer reps took too long to ramp, often repeating the same mistakes.
The Solution: Turning Daily Outreach into Strategic Intel
With Synaply, every rep now checks in weekly with structured prompts that surface not just what happened, but why it happened. The team captures wins, objections, trends, and tactics — all centralized and summarized into weekly insight reports.
Now when a rep figures out how to overcome a specific objection with high-rise property managers, that knowledge doesn’t disappear. It fuels real-time coaching, sales enablement, and messaging strategy. Leadership doesn’t have to wait until quarter’s end to course correct — they adjust weekly based on what the team is seeing on the ground.
The Impact: A Smarter, Faster, More Aligned Sales Org
- 30% shorter ramp time for new outbound reps
- 2x increase in usable sales coaching moments pulled from rep insights
- 40% improvement in objection handling confidence across the team
- 22% more deals closed quarter over quarter through faster iteration and sharper messaging
- 28% improvement in forecast accuracy, driven by clearer weekly insight into pipeline confidence
- Leadership visibility without micromanagement or more admin
“We’re not changing what we do — we’re just making it smarter. Cold outreach is still our edge, but now it’s systematized. Every call, every no, every win — we’re learning from it. That’s how we stay ahead.”
— Tim Efthimiou, VP of Sales, MFS Property Services
In an industry where timing and trust win deals, MFS Property Services has turned their sales floor into a continuous improvement engine — powered by Synaply.
