Most sales teams still rely heavily on real-time communication like Zoom calls, Slack messages, and last-minute meetings. While these tools can be useful, relying on them too much creates serious problems:

• Less Selling Time: Every time a rep stops to answer a Slack message or jump on a quick call, they lose focus. It takes 23 minutes on average to get back into deep work after an interruption. That’s valuable time that could be spent actually selling.
  
  
• Information Gets Lost: Ever sat through a long sales meeting and realized afterward that half of what was discussed wasn’t documented? Important insights vanish when they’re only shared in live conversations.
  
  
• Remote and Global Teams Struggle to Stay Synced: Sales team efficiency lacks when communication is across different time zones and schedules. It’s a nightmare to schedule a meeting for everyone. Someone’s always stuck waking up early or staying online late.
  
  
• Waiting on Responses Slows Everything Down: Sales Reps often need quick input from managers or teammates. But if everyone’s waiting for the next scheduled call to get an answer, deals move way slower than they should.
  
  
• Too Many Meetings: No one wants to spend half their day in internal meetings when they should be talking to prospects. Excessive meetings drain energy, lower morale, and pull reps away from revenue-generating activities.

Clearly, something has to change.