- AI sales, Knowledge Sharing, Sales Team, Smarter Strategic Decisions
- March 28, 2025
How is AI used in Sales?
Artificial intelligence (AI) is changing how sales teams work. But while many platforms focus on reports, data, and tools, sales reps and managers are asking a more important question: “How is AI used in sales in a way that actually helps my team?”
The key is using AI that supports people and not just automates tasks.
In this blog, we’ll show you how AI is being used in sales today, with real examples of how tools like Synaply are helping teams work better. From flexible communication to smarter coaching and shared knowledge, you’ll see how AI can boost your team without adding more meetings or busy work.
How to use AI in Sales? Here’s how
Most people consider AI to be something that takes over repetitive tasks, like sending emails or scoring leads. And yes, many AI sales tools do just that. It often leaves you wondering, how can I use AI in sales?
But if you want to help your sales team communicate better, learn from each other, and grow faster, you need more than automation. You need AI that adds value to everyday conversations.
That’s what tools like Synaply offer. Instead of focusing on numbers or data dashboards, Synaply helps sales teams:
- Share updates without meetings.
- Give and get feedback easily.
- Learn from each other’s deals.
- Store and find helpful sales tips fast.
Let’s look at how that works.
Talk Less, Share More with Asynchronous Updates
Sales teams are often spread across time zones and calendars are packed. Daily check-ins can feel rushed or, worse, get skipped.
Synaply makes it easy to share updates without meetings. Reps record short voice or video messages. The AI turns these into written summaries, highlights key points, and organizes everything in one place.
This way, your team stays in sync, even if they’re not online at the same time. It’s a much smoother way to use AI for sales communication and no one has to sit through another long Zoom call.
Get Instant Coaching Without Micromanaging
Most sales managers want to give helpful feedback but they don’t always have time to review every call or message. That’s where AI sales agents come in. Synaply’s AI listens to team updates and suggests quick tips for improvement.
This is like having an experienced AI salesperson coaching you, whom you can go to at any time or at any point in a sales pitch. And because it’s built into your daily workflow, it never feels forced or time-consuming.
Share What Works: A Smarter Way to Use AI in Sales
You’ve probably asked this question before: “How do we capture what works in our sales process?” Most tools only track numbers, like how many calls you made or if you have reached your sales target yet. But that doesn’t tell you why something worked.
With Synaply, reps can easily share what they said in a deal, how the client reacted, and what the outcome was. The AI finds patterns and builds a shared library of smart examples, what we call contextual knowledge.
So instead of guessing, your team can see what’s working in real time. That’s how to really use AI in sales: to learn and get better, together.
Recent Blogs
Your Team’s Sales Brain—Searchable, Organized, Smart
Imagine if your whole team’s experience and insights could be stored in one place and searched like Google. With Synaply, every message, lesson, and sales win becomes part of a searchable sales memory. It’s like having an AI sales representative helping you find answers fast without asking around or digging through old emails.
Free Tools vs. Smart Tools: What Should You Use?
There are lots of free AI sales tools out there. They might help you write emails or find leads. But they often work in isolation and don’t help your whole team get better. If you want long-term value, look for AI tools for sales and marketing that help your team communicate, coach, and grow together. That’s where Synaply stands out.
Synaply gives you all-in-one support: sales updates, coaching tips, AI in sales examples, and team insights.
AI Agents for Sales: More Than Just Assistants
Some tools are called AI agents for sales or AI sales automation tools. But not all of them are useful. A simple assistant might send reminders or log calls. But a true AI agent for sales does more; it learns from your reps, finds helpful patterns, and suggests better ways to communicate.
That’s what Synaply does. It’s not just a helper but a teammate that learns with you.
Real Examples: Generative AI in Sales
Wondering how generative AI in sales works? Here are some quick examples:
- A new rep needs help explaining your product. Synaply shows them how top performers talk about it.
- You’re prepping for a demo. Search Synaply for what worked in similar deals.
- A manager wants to know how the team handles objections. The AI tags and highlights these moments automatically.
These are real, daily uses, and not just future ideas. That’s why more teams are turning to AI sales agents to support smarter selling.
Using AI for Sales Prospecting and User Scenarios
There are two common needs:
Using AI for sales prospecting: Synaply helps reps reflect on recent outreach, spot what’s working, and learn from others, making it easier to reach out with the right message at the right time.
Using AI for user scenarios: Let’s say your team just launched a new product. Synaply pulls updates and insights from early adopters so everyone can learn what customers are saying and how to talk about it effectively.
Conclusion
So, back to our original question: How is AI used in sales and is it useful? The answer is simple. Using AI supports your people and not just your data.
Tools like Synaply help your team:
- Share smart updates without meetings.
- Learn from real examples, fast.
- Get helpful coaching in the moment.
- Build a searchable playbook that grows over time.
Whether you’re trying AI sales prospecting tools, setting up an AI sales agent, or exploring AI technology for sales teams, remember this: the best tools don’t just do more; they help you work smarter, together.
