“Before Synaply, we were juggling updates in Slack, spreadsheets, and one-off chats. It felt like we were constantly reacting instead of seeing the bigger picture. Now, everyone’s aligned — and we’ve actually reduced time spent in meetings by over 40%.”
— Nick McGowan-President, Agrowcultural Organics
Agrowcultural Organics is known for delivering clean, high-quality plant nutrients for houseplants, gardens, and growers across North America. As demand grew, so did the complexity of their sales process — more accounts, more touchpoints, and more reps spread across multiple regions.
What didn’t grow? Their visibility into what was actually happening on the ground.
The Problem: Growth without clarity
As their customer base expanded, Agrowcultural’s leadership found it harder to stay in sync with what sales reps were actually hearing from the field. Teams were using different tools to communicate progress, and leadership lacked a consistent, repeatable way to track initiatives, spot friction, or share learnings.
“Every time we tried to spot trends or learn from each other, it felt like we were starting from scratch.”
— Sales Rep, Agrowcultural Organics
The Solution: Centralizing sales check-ins and rep insights with Synaply
Synaply gave Agrowcultural a single place for reps to check in each week — asynchronously — using structured prompts tailored to their flow. Reps could share what was working, what was stalling, and what needed attention, all without interrupting their day-to-day.
Meanwhile, managers could instantly surface key themes and trends — from market feedback to rep blockers — without chasing updates or setting up another Zoom.
The Results: Better alignment, fewer meetings, and faster rep onboarding
- 41% reduction in time spent on weekly syncs
With async check-ins and summaries, team meetings became shorter, more focused, and optional in some cases. - 2x faster onboarding for new hires
New reps could browse past insights, learn what works by territory or product line, and hit the ground running — no need to “learn by osmosis.” - More visibility, less micromanagement
Managers now use trend summaries and filters to spot coaching opportunities and give reps space to operate. - Real-time knowledge sharing
Instead of tribal knowledge getting lost in chats, reps can filter by topic (like “retail partnerships” or “objection handling”) and see how others are navigating the same challenges. - 19% increase in repeat B2B orders by surfacing rep-level insights on buyer preferences and seasonal needs.
Why it works
Synaply fits right into Agrowcultural’s weekly rhythm. Instead of relying on fragmented feedback, the team now has a pulse on what’s actually happening — straight from the reps who are in the weeds every day.
“We’re not using Synaply to track deals — we’ve got a CRM for that. It’s about capturing the stuff that doesn’t live in the CRM. What reps are hearing, what tactics are working, and what’s getting in the way.”
— Nick McGowan-President, Agrowcultural Organics
A better way to run a growing sales team
As Agrowcultural continues to expand its organic offerings into new markets and retailers, they’re doubling down on team alignment and frontline feedback. Synaply makes it easy to keep everyone on the same page — without adding process bloat.
“We’ve finally got a system that helps us listen to our team — not just track what they’re doing.”
— Nick McGowan-President, Agrowcultural Organics
